Irish Nature

Irish Nature takes pride in supplying only the best beef. Cattle are selected from the finest pastures and processed with strict quality control procedures. Supplied and delivered to you through Weddel Swift, the UK’s premier depot network,with a nationwide distribution service direct to quality high street butchers.

Irish Nature beef is produced with care and attention following a detailed and specific regime for over 20 years and assures consistent, high quality, tender eating beef.

8 reasons to buy Irish Nature beef…

  1. Guaranteed Tender
    Irish Nature is guaranteed as tender, succulent and flavoursome beef. This is achieved by using ABP’s patented Ultra-Tender™ process.
  2. Focus on Quality
    Irish Nature beef is produced with care and attention following a detailed and specific regime for over 20 years and assures consistent, high quality, tender eating
    beef.
  3. Traditional and Modern
    Irish Nature beef is produced using a combination of traditional chilling methods with modern, scientifically proved hanging procedures. Carcasses are graded by computers but selected manually for suitability. The best of both worlds!
  4. Ready to Use
    All Irish Nature beef is delivered fully matured and properly trimmed. No maturation is required as all Harmony Farm beef is matured at source. Just unpack and serve!
  5. Traceability
    Irish Nature cattle are fully traceable from the farm to the primal at the butcher’s counter. From pasture to plate, from farm to fork!
  6. Selected Breeds
    Irish Nature cattle are predominantly selected from the finest beef breeds.
  7. Cattle Diet
    Irish Nature cattle are reared on a grass based diet, kept at pasture for most of the year and over winter, are foddered on a silage base whilst indoors.
  8. Produced by ABP
    Irish Nature is a registered brand produced by ABP, adivision of Irish Food Processors, Europe’s largest beef processors and exporters.

Full Brochure

To learn more about Irish Nature Beef, click here to download our full brochure