Irish Hereford Prime: From small beginnings…

Irish Hereford Prime was established in 1997 by Hereford breeders and beef producers in order to market their beef. With the support of the Irish Hereford Society, a dedicated Hereford producer scheme was put in place. This group has grown steadily to over 1000 members throughout Ireland helping to ensure a continuous supply of suitable cattle.

Hereford beef is defined by its finely grained marbling and characteristic taste and tenderness. Its consistency has also made it a favorite among retailers and Chefs alike.

Winners of the “Best steak award 2009” from German magazine BEEF! – ABP’s Hereford prime Rib-eye beat off competition favourites New Zealand Wagyu, French Charolais and Argentine Angus to take top spot!

Winner of the prestigious Food Writer’s Guild award 2008

ABP – Winners of the prestigious Great Taste award 2009

Hereford beef is defined by its finely grained marbling and characteristic taste and tenderness. Its consistency has also made it a favorite among retailers and Chefs alike.

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Brochure

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Irish Hereford Prime – Heston Blumenthal’s choice for the Crown at Bray!

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